Resume

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Summary

Creative copywriter focused on medical, technical, and pharma work

I love to write and to be the voice of a brand.

I have a nerdy passion for Information Design—taking what people want to say and repackaging it into brief, memorable, powerful messages and graphics that speak directly to the reader.

Fast, smart, and team-focused content creator with deep experience

20+ years of healthcare agency experience, including senior leadership

HCP, consumer, payer, B2B, patient education materials, creative concepting

Building brands that engage through storytelling

Websites, ads, interactive visual aids, leave-behinds, social, creative campaigns, disease-state videos, convention booth creative, KOL speaker decks, advertorials, brand books, and more

Experience

Freelance/Contract Writer

Jan 2015 - Present

Project-based writing from a fun, kind person with tons of creative medical writing experience

Quick study on highly technical topics
Confident in researching; letter-perfect in references and annotations
Experienced in FDA standards of fair balance and able to build creative communications that still meet all legal and regulatory limitations
Knowledgeable in disease and treatment MOA for dozens of fields, including:

Oncology, neurology, diabetes, genetics, biosimilars, cardiology, immunology, OB/gyn, ED, nephrology, urology, imaging, bipolar, depression, ADHD, cold & flu, rare diseases, and more

VP, Science Creative Director

BioScience Communications (a division of the global communications giant, Edelman)

Full-time contract, Feb 2022 - Feb 2023

Managed multiple competing deadlines for international healthcare clients
Created copy that seamlessly explains challenging content, including immune disorders, T-cell activity, genetic sequencing, liver disease, viruses, oncology, and vaccinations
Wrote copy that powerfully explains complex health topics, targeting audiences that include pharmacists, nurses, doctors, specialists, surgeons, geneticists, payers, and patients
Created innovative and memorable ways to show biological, chemical, and pharmaceutical processes
Worked with and sometimes led a dynamic team of scientists, artists, writers, digital designers, and animators

Senior Copywriter

Fingerpaint

Full-time and freelance, Jan 2021 - Feb 2022

Created content in a dedicated pharmaceutical marketing agency
Responsible for a wide range of creative, technical, and medical communications
Wrote pitch decks and shared in the development of new campaigns

Content Director

GSW Worldwide/Syneos

(Previous titles: Senior Copywriter, Group Copy Supervisor, Brand Voice Director)

Full-time, Jan 1998 - Jan 2015

Wrote copy for the Botox Medical brands, encouraging physicians to learn new treatment techniques, to grow their trust, and to consider Botox as an irreplaceable tool for challenging conditions, including migraine, seizure disorders, and bladder incontinence
Managed all content for 3 national and 2 global brands, including the multibillion-dollar franchise brand
Provided 1,200 sales reps with materials that can change prescribing behavior in a 30-second sales call
Handled creative concepting for print, multimedia, B2B, HCP, DTC
Led client relations for all content and copywriting
Managed message development and guided copy through market research
Was selected by GSW to develop training curricula for writers, to guide process decisions, and to mentor interns
Have managed multiple writers at a time as direct reports

Education

The Ohio State University

BA in Journalism with an emphasis in advertising
Graduated with honors, 3.7 GPA

Additional training

FDA, PDUFA, fair balance, and medical-legal-regulatory training
Annotations and referencing, Veeva software
Technical writing course
AI writing, prompting, and editing
Detailed medical instruction in oncology, immunology, T-cell activity, psoriasis, migraine, bladder dysfunction, ADHD, GERD, TGCT, and many other disorders